In today’s technological soceity having an online presence is more critical for businesses than ever before. What this means is that marketing professionals are now including online advertising and promotion as part of the wider marketing mix because:
- There is an active involvement between the seller and the purchaser
- Advertising online helps achieve marketing objectives
- Advertisers benefit from unparalleled audience reach
- Online advertising is easy to use, plan, and put in place
- Advertisers can measure ROI at a click of a button
- Promotion online is cost effective and suits all budget types
The world advertising research centre recently published that online spend has grown since 2006 by a massive 19.1%. This share of the advertising pie equates to £3.6 billion.
VitAL Online offers a range of promotional opportunities to help you reach your target audience effectively – for further information contact Grant Farrell on:
+44 (0) 203 056 4598 or grant.farrell@31media.co.uk or for print media options click here.
Online Options
Headline Banner
The 468 x 60 pixel banners appears across the top each page on www.vital-mag.net offering prominent visibility.
Cost per month: £1,400
Skyscraper
The skyscraper advert offers presence in vertical format and is the largest ad on the site at 120 x 600 pixels
Cost per month: £1,200
Button Adverts
Animated button adverts can be an effective way of engaging the user.
The size per button is 125 x 125 pixels and the monthly costs are:
Position One: £800
Position Two: £660
Position Three: £580
Position Four: £500
Downloads
The download area allows for white papers, case studies, opinion pieces, thought-leadership articles to be added.
Cost per month per download: £350
Newsletter Sponsorship
Once a month the VitAL Newsletter is distributed to over 15,000 professionals and is available for sponsorship.
Industry Directory
The supplier directory allows visitors to peruse information about key vendors from the software testing industry. There are two entry levels available.
Basic Entry (One Category)
Consists of:
- 50-word company profile
- Company name
- Phone number or Preferred URL
Annual Cost: FREE
To view a basic entry click here
To submit a FREE entry email the above information to: vital@vital-mag.net
Standard Entry (Two Categories)
Consists of:
- Company name
- Contact number
- Contact name
- Preferred email address
- Up to a 800 word company profile
- Hyperlinked company logo
- Preferred URL
Annual Cost: £990 for the first category, £100 per addtional category thereafter
To view a standard entry click here
Add On’s
To further inhance your entry you can add attachments such as:
- PDF’s
- Sales brochures
- Photos
- White papers
- Case studies
- Opinion pieces
- Press releases
Adding attachments are a cost effective way to maximise your presence.
Annual Cost Per Add On: £100
To view an entry with an add on click here
To book any of the above opportunities or to discuss your requirements please contact Grant Farrell +44 (0) 203 056 4598 or email: grant.farrell@31media.co.uk
Forrester study shows 108% ROI 
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