Special Focus

As the market leading publication VitAL Magazine focuses in on emerging trends, technologies, and concepts to ensure our readers are kept up-to-date and informed. With cloud computing and virtualisation showing rapid growth this will be the next area to be put under the spot-light.

Cloud Computing – The next generation

VitAL Magazine, the authoritative, thought provoking, and market leading publication on all issues related to the implementation of IT and how that impacts the business will, in its July and September issues, be raising awareness, educating, and delivering cutting edge content to help IT management get to grips with cloud computing and virtualisation.

Research carried out recently by VersionOne suggests that 41% of senior IT professionals ‘didn’t know’ what cloud computing was, while 17% thought ‘it was internet based computing’, a further 11% considered it to be ‘a mix of internet-based computing, software as a service, outsourced or managed services’. The remainder thought it was a mix of all of the above.

With statistics like this it is only right, as the leading provider of information, that VitAL Magazine allocates an entire section in its January issue to the suppliers that empower this burgeoning sector. This will then be swiftly followed up in the March issue, which will benefit from additional exposure and circulation at two leading exhibitions, with a 16-24 page bound in supplement that covers the various nuances of cloud computing.

The aim of both issues is to add clarity to the concept and realisation of cloud computing while profiling the leading suppliers in this space with a view to generally raising awareness and helping push this growing sector forward.

The July section will:

Provide key vendor profiles
Understand what products/services are on offer
Generally raise awareness of cloud solutions

The September supplement will answer:

What is cloud computing & virtualisation
How does it work
What are the pro’s and con’s
What security risks are involved
Who provides it and how much does it cost
When is the most appropriate time to act
What are the key steps to delivery
How will it impact the business

Benefits

The benefits of getting involved in the July and September issues are vast and include, but are not limited to:

Editorial interview and profile
Cementing a market leading status
Branding, promotion, and awareness
Product identification and exposure
Being instrumental in moving the market forward
Market positioning as a thought leader
Market education
Additional exposure at two exhibitions
Powerful marketing collateral
Cost effective package
Association with the industry leading magazine

Getting Involved

For vendors that wish to get involved in the July and September issues and promote their offerings a comprehensive package has been put together. The package will ensure that each supplier has the opportunity to promote their brand, detail their products/services, explain who they are and how they benefit the market, while at the same time demonstrating their thought-leadership credentials, and generally promoting their business.

If you feel that the supplement could benefit from your knowledge and expertise then please consider one of the six available promotional packages which consist of:

July’s Cloud Section

1 x ½ A4 advert
1 x ½ page product/service profile
1 x A4 editorial Q&A company profile

September’s Cloud Supplement

1 x A4 advert (main magazine)
2 x page thought leadership article (approx 1200 words)
1/3 of a page supplier listing
PDF of your article for distribution as you see fit
Sponsor branding with corporate logo on the front cover of the supplement

Cost: £5,450

To download this information as a PDF please click here or if you would like to discuss or take advantage of the above package, or you would like to understand how else you can get involved please contact: Grant Farrell on +44 (0) 203 056 4598 or grant.farrell@31media.co.uk