Does service really matter?
In these tough economic times, though it’s tempting to include service in the many cutbacks being made across the breadth of an organisation, it is important to remember that it’s precisely service that will keep your current customers and will continue to attract new ones, which is essential in surviving the downturn. The gap in the quality of customer service from those organisations that are cutting back to those continuing to build and improve their service offerings is most certainly widening during these tough times. Don’t let your organisation fall into the service reduction bucket.
If you look at the emerging demographics, with millions of ‘Generation Y’ers coming into the workforce, as well as becoming key consumers of services, that should underline the need for businesses to reassess their service provision. This young demographic’s demand is for more, not less, personalised and tailored services, fully utilising technology to deliver robust services. Organisations that are providing and delivering robust services win; there is no second place.







Forrester study shows 108% ROI