Customer Magazine is a UK-based, business-to-business journal for senior professionals who are committed to ensuring their businesses are totally customer centric. Customer has a 10,000 circulation that is made up of key-decision makers, all of whom have one common interest; how they can improve the customer experience. Each issue of Customer Magazine consists of cutting-edge case studies, opinion pieces, thought leadership articles, and influential news stories that are all pulled together in a bi-monthly magazine.
Customer Magazine’s sole aim is to bring clarity and vision to a complex market while providing a clearly-defined path that highlights best practice and the consistent need for customer centricity.
As customer service has gathered momentum in the board room over the last few years and companies have realised that effective customer service helps win and retain customers. Sadly, and unsurprisingly, businesses are still struggling with how to deliver effective customer service and perhaps more importantly how to deliver a complete customer experience due to the myriad of challenges this brings.
Deciding that a business should be centred on the customer is a phenomenal step forward but aligning a business to ensure this is another challenge altogether.
Customer Magazine was launched to address and assist with the various challenges senior professionals face when establishing a customer-centric business. Our editorial takes a pragmatic approach to what has become a series of complex issues and delivers dynamic, provocative, and insightful articles, case studies, opinion pieces, and news stories that not only challenge our readers but also bring clarity and vision to the many issues they face.
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