A supplier profile is an in-depth interview and profile of the sponsoring company that spans over approximately four pages. The profile consists of an interview, usually with a senior person within the business, and a following write up. The way it works is relatively straight forward in so far as the editor would initially email over a set of questions to the interviewee allowing plenty of time to respond and removing the ‘on the spot’ feeling and once in receipt of the questions the editor would then follow up with a phone interview to add the ‘human element’. The piece is then authored by the editor (adding extra kudos) it is then forwarded to the sponsor to check for factual accuracy, and finally it’s published
The types of questions to be expected are:
- What are the origins of the business
- What is the geographical spread
- What products/services are on offer to the market
- Have there been any recent acquisitions, if so what
- What plans are there for growth and what does the future hold
- What is your current view of the market in which you operate
